Is Electrification Worth It in Wisconsin?

Green Bay gets 7,600 heating degree days. Can heat pumps really handle that?

Yes, but you need the right equipment. A basic 14-SEER heat pump from Home Depot will struggle when it's -5°F and run up your electric bill with resistance heat. But a Mitsubishi Hyper-Heat or Fujitsu -15H? They'll keep running efficiently down to -15°F, which covers all but the coldest 5-10 days of a Wisconsin winter.

If you're heating with propane or oil, switch to a cold-climate heat pump and watch your bills drop 40-50%. If you have natural gas ($1.10/therm in Madison), the math is tighter—probably 10-12 year payback. The key is getting a quality cold-climate model installed correctly. Cheap out on equipment or installation, and you'll regret it.

Updated December 2024Data from EIA, DSIRE, NREL
Heat Pump Payback
Not Recommended
With incentives
Annual Savings
$2,093
Full electrification
Available Incentives
$11,050
Federal + state + utility
CO₂ Reduction
14.3 tons
Per year

Wisconsin Energy Costs

Electricity Rate
$0.152/kWh
Natural Gas Rate
$1.32/therm
Average Electric Bill
$142/month
Average Gas Bill
$82/month
Climate Zone
cold
Heating Degree Days
7,400
Cooling Degree Days
650

Visual ROI Analysis

Payback Period Comparison

Lower is better • Shortest payback = fastest return on investment

Annual Savings Comparison

Higher is better • More annual savings = greater long-term benefit

Cumulative Net Savings Over Time

Point where line crosses $0 = payback achieved • Steeper line = faster savings growth

Return on Investment by Upgrade

🌡️

Heat Pump HVAC

Upfront Cost$12,000 - $22,000
Total Incentives-$2,700
Net Cost$9,300 - $19,300
Annual Savings$-132/yr
Payback PeriodNot Recommended
Lifetime ROI-7%
CO₂ Reduction4.7 tons/yr
☀️

Solar Panels

Upfront Cost$15,000 - $30,000
Total Incentives-$4,500
Net Cost$10,500 - $21,000
Annual Savings$985/yr
Payback Period16.8 years
Lifetime ROI128%
CO₂ Reduction3.1 tons/yr
💧

Heat Pump Water Heater

Upfront Cost$2,500 - $4,500
Total Incentives-$2,500
Net Cost$0 - $2,000
Annual Savings$168/yr
Payback Period8.5 years
Lifetime ROI57%
CO₂ Reduction1.8 tons/yr

EV Charger + Electric Vehicle

Upfront Cost$800 - $2,500
Total Incentives-$1,350
Net Cost$-550 - $1,150
Annual Savings$1,072/yr
Payback Period0.4 years
Lifetime ROI1390%
CO₂ Reduction4.8 tons/yr

Full Electrification Package

Total Upfront Cost
$30,300 - $59,000
Total Incentives
-$11,050
Net Cost After Incentives
$19,250 - $47,950
Annual Energy Savings
$2,093/year
Lifetime Savings (18 years)
$37,680
Simple Payback
18.4 years
💡

Best ROI for Wisconsin

Based on your state's energy costs and climate, EV Charger offers the best return on investment with an average payback of 0.4 years and an ROI of 1390%.

0.0 years slower than average compared to the national average.

Ready to electrify your Wisconsin home?

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